1. Introduction

This Privacy Policy complies with the Personal Data Protection Act 2012 (PDPA) of Singapore.

By using our website or services, you consent to the data practices described in this policy. If you do not agree with this policy, please do not use our website or services.

Data Controller:
AskAnnaLee.com
Anna Lee (CEA Reg: R043136F)
Email: hello@askannalee.com
Singapore

2. Information We Collect

2.1 Personal Data You Provide Directly

When you interact with our website or book a consultation, we may collect:

Contact Information:

• Full name
• Email address
• Phone number (mobile or landline)
• Preferred contact method

Consultation-Related Information:

• Property budget range
• Investment objectives (own-stay, rental, capital appreciation)
• Project shortlist or districts of interest
• Timeline for property purchase
• Current property ownership status (if relevant)
• Specific questions or concerns about property investment

Communication Records:

• Email correspondence
• Messages through contact forms
• Notes from consultation sessions (anonymized)
• Feedback and survey responses

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain information:

Technical Data:

• IP address
• Browser type and version
• Device type (desktop, mobile, tablet)
• Operating system
• Time zone setting
• Browser plug-in types and versions

Usage Data:

• Pages viewed and time spent on pages
• Links clicked
• Date and time of visits
• Referring website addresses
• Search terms used to find our website

2.3 Information We Do NOT Collect

We do NOT collect:

• NRIC/FIN numbers (unless legally required for specific transactions)
• Credit card or banking information (we use third-party payment processors if applicable)
• Sensitive personal data such as race, religion, or political opinions (unless voluntarily provided and relevant to consultation)

3. How We Use Your Information

3.1 To Provide Our Services

• Schedule and conduct free consultation sessions
• Prepare relevant analysis and insights for your specific shortlist
• Follow up on questions or requests for clarification
• Provide information about optional paid services (if requested)
• Send booking confirmations and reminders

3.2 To Communicate With You

• Respond to your inquiries and support requests
• Send administrative information (booking confirmations, schedule changes)
• Request feedback on our services
• Send occasional market insights or educational content (with your consent)

3.3 To Improve Our Services

• Analyze website usage to improve user experience
• Understand which content is most valuable to users
• Develop new features and services
• Create anonymized case studies (all identifying information removed)

3.4 For Marketing Purposes (With Your Consent)

• Send newsletters with market insights and property analysis tips
• Notify you of new services or features
• Share relevant blog articles or educational resources

Important: You can opt out of marketing communications at any time by clicking “unsubscribe” in any email or contacting us directly.

3.5 For Legal and Business Purposes

• Comply with legal obligations and regulatory requirements
• Protect our legal rights and prevent misuse of services
• Enforce our Terms of Service
• Resolve disputes or address complaints

4. Legal Basis for Processing (PDPA Compliance)

4.1 Consent

• You provide explicit consent when you book a consultation or submit a contact form
• You can withdraw consent at any time by contacting us

4.2 Legitimate Interests

• To provide and improve our services
• To communicate with you about your booking or inquiry
• To analyze website usage and optimize user experience

4.3 Legal Obligations

• To comply with CEA regulations and reporting requirements
• To respond to legal requests or court orders

5. How We Share Your Information

5.1 We DO NOT Sell Your Data

We will never sell, rent, or trade your personal information to third parties for marketing purposes.

5.2 Service Providers

We may share your information with trusted third-party service providers who assist us in operating our website and delivering services:

• Website Hosting: To host our website and ensure uptime (e.g., hosting providers)
• Email Services: To send booking confirmations and communications (e.g., email marketing platforms)
• Calendar/Booking Systems: To manage consultation scheduling (e.g., Calendly)
• Analytics Tools: To understand website usage (e.g., Google Analytics)
• Payment Processors: If you purchase paid services (e.g., Stripe, PayPal) – they handle payment data directly

Important: All service providers are bound by confidentiality agreements and are only permitted to use your data to provide services to us, not for their own purposes.

5.3 Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Court orders or legal processes
• Requests from government authorities or regulatory bodies (e.g., CEA)
• Protection of our legal rights or property
• Investigation of fraud or security issues

5.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner. We will notify you of any such change.

5.5 With Your Consent

We may share your information with other parties if you provide explicit consent (e.g., sharing consultation insights with your financial advisor at your request).

6. Data Security

6.1 Security Measures Include:

• Encryption: SSL/TLS encryption for data transmission on our website
• Secure Storage: Data stored on secure servers with access controls
• Password Protection: Analysis reports and documents are password-protected
• Access Limitation: Only authorized personnel have access to personal data
• Regular Backups: Data is backed up regularly to prevent loss
• Secure Communication: Zoom consultations use end-to-end encryption

6.2 Your Responsibility

• Keep your email account secure
• Do not share consultation links with unauthorized persons
• Use strong passwords for any accounts you create
• Notify us immediately if you suspect any security breach

6.3 Limitations

While we strive to protect your personal data, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

7. Data Retention

7.1 Retention Periods

• Contact Information: Retained while you are an active client or subscriber, and up to 3 years after last contact (for regulatory compliance)
• Consultation Records: Retained for up to 5 years (to comply with CEA record-keeping requirements)
• Email Communications: Retained for 3 years or until you request deletion
• Website Analytics: Retained for up to 26 months (Google Analytics default)
• Marketing Data: Retained until you unsubscribe or request deletion

7.2 Deletion After Retention Period

• Data is securely deleted or anonymized after the retention period
• Anonymized data may be retained indefinitely for statistical analysis

7.3 Early Deletion Requests

You may request deletion of your data at any time (see Section 9 – Your Rights). However, we may need to retain certain data to comply with legal obligations.

8. Cookies and Tracking Technologies

8.1 What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us provide a better user experience and understand how you use our site.

8.2 Types of Cookies We Use

Essential Cookies (Required):

• Enable core website functionality
• Remember your preferences during your session
• Cannot be disabled as they are necessary for the site to work

Analytics Cookies (Optional):

• Google Analytics: Tracks website usage and visitor behavior
• Helps us understand which pages are most popular
• Anonymized data used to improve user experience

Marketing Cookies (Optional):

• Track visitors across websites for remarketing purposes
• Used only if you consent to marketing communications

8.3 Managing Cookies

You can control cookies through:

• Browser Settings: Most browsers allow you to refuse or delete cookies
• Opt-Out Tools: Google Analytics opt-out: https://tools.google.com/dlpage/gaoptout
• Cookie Banner: Adjust preferences through our cookie consent banner (if enabled)

Note: Disabling cookies may affect website functionality.

8.4 Third-Party Cookies

Third-party services we use may set their own cookies:

• Google Analytics (analytics)
• Calendly (booking system)
• Facebook Pixel (if used for advertising)

These third parties have their own privacy policies governing their use of cookies.

9. Your Rights Under PDPA

9.1 Right to Access

• Request a copy of the personal data we hold about you
• Understand how your data is being used
• We will respond within 30 days of your request

9.2 Right to Correction

• Request correction of inaccurate or incomplete personal data
• Update your contact information or preferences

9.3 Right to Withdraw Consent

• Withdraw consent for marketing communications at any time
• Opt out of newsletters by clicking “unsubscribe” in emails
• Note: Withdrawal may affect our ability to provide certain services

9.4 Right to Data Portability

• Request your data in a structured, commonly used format
• Transfer your data to another service provider (where technically feasible)

9.5 Right to Deletion

• Request deletion of your personal data
• We may retain certain data if required by law (e.g., CEA record-keeping requirements)

9.6 Right to Object

• Object to processing of your data for marketing purposes
• Object to automated decision-making (if applicable)

9.7 How to Exercise Your Rights

To exercise any of these rights, contact us at:

• Email: hello@askannalee.com
• Subject Line: “PDPA Data Request”
• Include: Your full name, email address, and specific request

We will respond within 30 days. There is no fee for reasonable requests, but we may charge for excessive or repeated requests.

10. Marketing Communications

10.1 What We Send

With your consent, we may send:

• Monthly market insights and property analysis tips
• Educational blog articles and guides
• Notifications about new services or features
• Invitations to webinars or events (if applicable)

10.2 Frequency

• Typically 1-2 emails per month
• We will never spam you

10.3 How to Opt Out

• Click “Unsubscribe” at the bottom of any marketing email
• Email us at hello@askannalee.com with “Unsubscribe” in subject line
• Update your preferences in your account settings (if applicable)

Note: Even if you opt out of marketing emails, we may still send you transactional emails related to your consultation bookings or service inquiries.

11. Children’s Privacy

If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately. We will delete such information from our records.

12. International Data Transfers

When we transfer data internationally:

• We ensure appropriate safeguards are in place (e.g., standard contractual clauses)
• We only use reputable service providers with strong data protection practices
• We comply with PDPA requirements for cross-border data transfers

Countries where data may be processed: United States (Google, Stripe), Europe (certain cloud providers).

13. Third-Party Links

• Property listing portals (PropertyGuru, 99.co, etc.)
• Government websites (URA, HDB, SLA)
• Developer websites
• News articles and research sources

Important: We are not responsible for the privacy practices of third-party websites. We encourage you to read their privacy policies before providing any personal data.

This Privacy Policy applies only to AskAnnaLee.com.

14. Changes to This Privacy Policy

14.1 How We Notify You

• Updated “Last Updated” date at the top of this page
• Email notification for material changes (if we have your email)
• Prominent notice on our website

14.2 Your Continued Use

Continued use of our website or services after changes are posted constitutes acceptance of the updated Privacy Policy.

14.3 Review Regularly

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

15. Contact Us

AskAnnaLee.com
Data Protection Officer / Contact Person: Anna Lee
Email: hello@askannalee.com
Subject Line: “Privacy Inquiry” or “PDPA Request”

Response Time: We aim to respond within 5 business days for general inquiries and within 30 days for formal PDPA data access requests.

15.1 Complaints

If you believe we have not handled your personal data properly, you have the right to lodge a complaint with:

Personal Data Protection Commission (PDPC) Singapore
Website: https://www.pdpc.gov.sg
Tel: +65 6377 3131

However, we encourage you to contact us first so we can address your concerns directly.

✓ Your consultation details remain confidential

✓ You can opt out of marketing emails anytime

✓ You have full access and control over your data

✓ We use encryption and security best practices

✓ We comply with Singapore’s PDPA

Questions? Email us at hello@askannalee.com