Here’s how it works:

1. You book a free consultation
2. I provide genuine, data-driven analysis (no sales pitch)
3. If the numbers support a purchase AND you want my help with the transaction, I earn a commission
4. If not, you keep the analysis and move on—no hard feelings

I’d rather give away free intelligence and earn commissions on good-fit transactions than charge consultation fees upfront. This way, I only earn when you’re ready to transact—and only if my analysis adds real value.

Full transparency: About 60% of my consultations lead to transactions. The other 40% either find properties independently, decide not to buy, or weren’t the right fit. I’m completely fine with that.

Here’s what makes me different from typical agents:

What I DON’T do:

• Push properties that don’t fit your criteria
• Hide supply pipeline risks to close deals
• Recommend projects with developer red flags
• Prioritize my commission over your outcome

What I DO:

• Show you supply-demand data even if it means walking away
• Tell you “don’t buy” when numbers don’t support it
• Analyze floor plan efficiency objectively
• Model exit strategies transparently

I’ve told clients NOT to proceed with purchases when:

• District had 1,200+ units completing (oversupply risk)
• Floor plan efficiency was 15% below market average
• Developer had consistent TOP delay history

Why this works: I’d rather lose one commission today than ruin my reputation. Referrals from satisfied clients are worth more than quick closings.

Most clients come to me with 2-3 finalist projects. I’ll show you:

• Which has better supply-demand dynamics over 24-36 months
• Floor plan efficiency scores (some 1,000 sqft units live like 850 sqft)
• Developer track record (TOP delays, spec delivery consistency)
• Exit strategy modeling (rental yield vs capital appreciation)
• Stack position intelligence (view premium, noise exposure)

After the analysis, the right choice usually becomes clear. If you proceed with a transaction and want my help, great. If you decide to go directly to the developer or another agent, that’s fine too—you keep the analysis.

Send to: hello@askannalee.com

Include:

• Project names or districts you’re considering
• Unit types (1BR, 2BR, 3BR, etc.)
• Budget range
• Investment goal (own-stay, rental, or both)
• Any specific concerns or questions

The more context you provide, the sharper the analysis. If you’re still exploring and don’t have a shortlist yet, no problem—we can use the session to identify which districts and project types fit your goals.

✅ 60-90 Minute Strategic Session via Zoom
Walk-through of your custom analysis with Q&A

✅ 12-Page Intelligence Report (PDF)
Yours to keep, reference, and share

✅ District Supply-Demand Forensics
24-36 month pipeline by unit type—know if you’re buying into oversupply

✅ Floor Plan Efficiency Analysis
Usable area ratios compared against 900+ layouts in my database

✅ Exit Strategy Modeling
Liquidity scores, rental yield scenarios, resale velocity data

✅ Developer Track Record
TOP delay history and spec delivery consistency

✅ Stack Position Intelligence
View premium analysis, noise exposure, future obstruction risk

✅ Comparable Projects Analysis
Your shortlist benchmarked against 3-5 similar projects

Total: 40+ data points per unit studied.

All completely free—whether or not you proceed with a transaction.

After analyzing your shortlist, I’ll show you:

• Which option has the strongest supply-demand fundamentals
• Which floor plan offers better efficiency and resale liquidity
• Which developer has the most reliable track record
• What the exit strategy looks like for each scenario

Then I’ll give you my assessment: “If this were my capital, here’s what I’d weigh most heavily.”

But the final call is yours. You’re not paying me for the analysis, so there’s zero pressure. Make the decision that’s right for YOUR situation—not mine.

Here’s the difference:

TYPICAL AGENT:

• Shows you units they’re commissioned to sell
• “Only 3 units left!”—creates urgency
• Provides “comparable sales” without context
• Earns when you buy (any property)
• Limited supply pipeline visibility

MY APPROACH:

• Free forensic analysis BEFORE any sales conversation
• Shows you supply-demand data even if it means no transaction
• Maps 24-36 month pipelines by district
• Analyzes floor plan efficiency objectively
• Will tell you “don’t buy” when data doesn’t support it
• Earns commission only if you proceed AND want my help

Think of me as: An analyst first, agent second. You get the intelligence whether or not you transact with me.

For resale properties, I’ll analyze:

• Comparable sales in the same development and neighboring projects
• Floor plan efficiency vs newer launches (older units often have better layouts)
• Stack position value: Is the asking price justified by floor, view, and orientation?
• Resale liquidity score: How fast do similar units move in this development?
• Upcoming supply impact: Will new launches nearby affect your resale value in 3-5 years?

Many clients assume resale is “safer” than new launches—but resale has its own risks. I’ll show you the data so you can decide if the premium (or discount) makes sense.

Whether you’re looking at:

• Core Central Region (Districts 9, 10, 11)
• Rest of Central Region (Districts 1-8, 12-14)
• Outside Central Region (Districts 15-28)

I track:

• 24-36 month supply pipelines by district and unit type
• Historical absorption rates
• Rental yield and capital appreciation trends
• URA Master Plan changes affecting future supply

No district is too “obvious” to analyze. Even “prime” districts have oversupply traps—I’ve seen District 10 areas with 1,200+ units completing in 18 months.

Here’s how we structure it:

First 15 minutes: I clarify your goals, risk tolerance, and timeline

Next 45-60 minutes: I walk you through the custom analysis report, covering:

• Supply-demand forensics for your shortlist
• Floor plan efficiency comparisons
• Developer track record analysis
• Exit strategy scenarios
• Stack position intelligence

Final 15 minutes: Q&A and actionable next steps

You’ll receive your 12-page analysis report during or immediately after the session (delivered digitally). It’s yours to keep—reference it as you make your decision, share it with your spouse, financial advisor, or banker.

Most clients leave with complete clarity on their next move.

Option 1: Direct Scheduling (Fastest)
Go to askannalee.com/book and choose a time on my calendar. You’ll receive immediate confirmation with Zoom link.

Option 2: Submit Your Details First
Fill out the form at askannalee.com/start. I’ll review and contact you within 24 hours to schedule.

Option 3: Email Me
Send your shortlist and availability to hello@askannalee.com. I’ll respond within 24 hours.

All consultations are via Zoom. No need to travel—join from anywhere.

You can reschedule or cancel up to 48 hours before your session using the link in your confirmation email.

Why 48 hours? I prepare your custom analysis in advance based on the shortlist you send. If you need to reschedule with less than 48 hours’ notice, just email me—I’ll do my best to accommodate, but it may require rebooking for a later date.

No-shows: If you miss the session without notice, you’ll need to rebook. Out of respect for both our time, please cancel if your plans change.

Just provide:

• Budget range
• Investment goal (own-stay, rental, or both)
• Preferred locations (if any)
• Must-haves (e.g., near MRT, good schools, low-density)

I’ll show you supply-demand dynamics across relevant districts and help you narrow down your options. Then you can do site visits and come back for a deeper analysis once you’ve shortlisted 2-3 projects.

Some clients book two sessions: one for initial exploration, another for final analysis. Both are free.

Property decisions are often made jointly. Having everyone on the Zoom call ensures:

• Everyone hears the same data
• You can discuss questions together in real-time
• No “lost in translation” when you relay information later

Just let me know when booking how many people will join, so I can pace the session accordingly.

My job is to present the numbers—supply pipelines, efficiency scores, exit scenarios. What you do with that information is entirely up to you.

If you still want to proceed with a project I’ve flagged as risky? That’s your call. You now have the data to make that decision consciously, not blindly.

Some clients have gone against my recommendations and succeeded. Others have thanked me years later for steering them away from a bad deal.

Either way, you’re making a $2M-$5M decision with better intelligence than you had before.

After the free consultation, you have options:

Option 1: Work with me for the transaction

• I help you negotiate
• Coordinate showflat visits
• Handle documentation
• I earn commission (standard industry rates)

Option 2: Take my analysis and work with another agent

• You keep the 12-page report
• Work with your preferred agent
• I don’t earn anything (and that’s fine)

Option 3: Go directly to the developer

• Use my analysis to make your own decision
• Buy directly at showflat
• No agent commissions involved

I’m completely transparent about this because:

1. You didn’t pay for the analysis—no strings attached
2. Forcing transactions ruins long-term reputation
3. Referrals from satisfied clients (even those who didn’t transact with me) are worth more than one-time commissions

If my analysis helped you avoid a bad deal or find a better option, mission accomplished—whether or not I earn a commission.

For new launches: Developers pay agent commissions (typically 2-3% of transaction value). This doesn’t affect your purchase price.

For resale: Commission is negotiable and typically split between buyer’s and seller’s agents.

Important: You’re not paying me directly. Commissions come from the developer (for new launches) or are factored into the transaction (for resale).

The difference is: Unlike agents who push properties to earn commissions quickly, I only recommend transactions when the data supports it—even if it means earning nothing.

HDB Upgraders (✅ Yes):
If you’re selling your HDB and upgrading to a $2M+ condo, my analysis is perfect for you. You’ve built equity and now you’re deploying serious capital—you need data, not opinions.

First-time HDB Buyers (❌ No):
If you’re buying your first HDB (sub-$600K), my service isn’t designed for that budget. HDB has good resources, and a standard agent will serve you well.

My sweet spot:

• HDB upgraders (HDB → private)
• Investors building rental portfolios
• Expat returnees to Singapore
• High-net-worth individuals parking $3M+
• Corporate executives making their first major property investment

If you’re allocating $2M+, I’m your analyst.

Clients book follow-ups when:

• A new launch enters the market that competes with their shortlist
• They want to analyze a different district after ruling out their first choice
• They’re ready to pull the trigger and want final validation
• Market conditions have changed significantly

Some clients also return 3-5 years later when they’re ready to upgrade again. Once you’ve experienced data-driven decisions, it’s hard to go back to guessing.

Just email me or book directly on the calendar.